Running is good. Running in a community is even better, that's why adidas created a group called #adidasrunnersbudapest, which is constantly growing since the past 2 years. Creating a base were one can chill out after a tough run, get some technical advise or workout was a main goal from the beginning. We had to redesign the adidas shop @10-12. Váci str. so that it fits all these functions. Our aim was to create a design which besides of reflecting the well known street-urban adidas image but also gives a sence of cosyness were you feel free to chill out after a good run, and also is so unique to stand out. The osb furniture, exposed ventillation system, concrete and rusty surfaces give the industrial look while the colors and textures give the cosyness. Besides the emblametic black-white-grey colors of adidas we exploded some colors in the shower area. The ceiling was inpired by the shoe sole's textures, while the weiving patterns ispired the Budapest installation art. The huge industrial gate, besides it's function hides a little game: when you pull it aside the graphics on the wall get in motion. There were many little details which had to find their place, so that the runners could focus on fighting those little seconds.
Artists: Németh Sára, Eke Tomi, Magyar Anna, Kálmán Csaba
Photos: Török Anna